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In the world of PFP NFTs, I've been watching two distinct categories form — corporate NFTs and cult NFTs.
Corporate NFTs, often launched by formally established companies, aim to grow by building brand awareness or creating valuable intellectual property (IP). However, the ethos of crypto, rooted in decentralization and transparency, often clashes with these lofty corporate-aligned aspirations, leading to poor performance and dashed shareholder dreams.
On the other hand, there are what can be called cult NFTs. They're often launched by online communities or individuals and have more informal strategies for building value through community involvement. This decentralized development of identity and value can help these kinds of collections actually appreciate in the long term, aligning them with core principles of crypto and making them better suited to exist on blockchains.
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