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To Coin or Not to Coin: The Zora Question

Content coins are sparking serious debate. Here’s a breakdown of the arguments for and against Zora’s new model.
To Coin or Not to Coin: The Zora Question
William M. Peaster William M. Peaster
Apr 23, 2025 • 5 min read
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Zora is the big topic this week, with the $ZORA airdrop now live and debate swirling on social media around the project’s new content coins paradigm.

If you’re still catching up: content coins are fungible tokens tied to individual pieces of media—e.g. a photo, a video, etc.

Ultimately, they offer a more liquid and market-friendly way to collect media compared to NFTs. And for creators, they present a path to earn directly from trading fees based on how much attention a given post generates.

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To Coin or Not to Coin: The Zora Question
Dans l’article
Zora Zora
William M. Peaster

Written by William M. Peaster

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William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he covers the onchain frontier with a particular interest in art, games, and other culture apps. He has a background in creative writing and writes fiction in his free time.

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