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Crypto Gets Loud: The New Attention Market Paying Kaito Yappers

Loud turns Kaito Mindshare tweets into SOL rewards via its $LOUD token and Meteora trading fees.
Crypto Gets Loud: The New Attention Market Paying Kaito Yappers
William M. Peaster William M. Peaster
May 30, 2025 • 1 min read
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This week, the new Loud project absolutely dominated Kaito's Mindshare Arena leaderboard.

To say it's exploded onto crypto's social scene is an understatement. But most people are still asking the obvious follow-up: what exactly is it?

In short, Loud is a decentralized attention market experiment spearheaded by ultra that plugs directly atop Kaito’s AI-powered “Yapper” scoring system.

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William M. Peaster

Written by William M. Peaster

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William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he writes the Metaversal newsletter on the onchain frontier, covering everything from AI projects to crypto games, as the team’s lead NFT analyst. With a background in creative writing, he writes fiction and publishes art on Ethereum in his free time.

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