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One of the superpowers of crypto? Being like what the printing press was to books when it comes to creating niche financial markets for, well, anything.
Before the printing press, only the few could make and read texts. Before crypto, only the few could create and manage markets.
Now, onchain infra and the apps built upon it make it easier than ever for anyone to financialize their ideas and creations. One project at the forefront of this new paradigm is, of course, Zora.
I've recently written about Zora's shift from NFTs to Coins, the upcoming $ZORA token, and boosting 
Zora Coins with Coinboost.
All that said, as more content moves onchain, it makes sense to familiarize yourself with the main tools available to you here today. Zora certainly fits that bill, so it's worth trying a drop here (even beyond the $ZORA considerations) if you haven't already.
Plus, Zora just unveiled a series of updates like coin-to-coin swaps and a new starting market cap of $22 for posts to facilitate more organic early pricing, all of which makes the Zora Coins scene that much easier to approach.
The good news? It's super simple to release new content on Zora. All it takes is following these steps:
1) Go to zora.co and sign in using your preferred method (Apple and Android mobile apps are available too)
2) Press the "+" button (on the left side of the web app or the bottom center of the mobile apps) and upload your desired image or video
3) Input your desired title and caption (keep in mind that your designated title will also be your post's coin ticker once it's live), then press "Next"
4) Upon launching, you'll automatically receive 10 million coins from your post's 1 billion total supply — first though, Zora's UI will give you the option to buy more upfront; you can choose between 0.001 ETH, 0.01 ETH, and 0.1 ETH presets or a custom sum, then press "Coin"
5) That's all! Once the confirmation comes through, you'll receive a dedicated Zora coin page like this that you can share around, buy or sell through, and track your market's overall performance over time
Zooming out, I've been a Zora user since early 2021. Comparing then to now, there's undoubtedly no question that Zora is easier to use today.
To me these days, Zora is roughly akin to Instagram Plus...you can post images and videos there easily as you normally would, but you get the "plus" of upside via token ownership.
If your post goes viral, people buy in, and then you have a direct upside via the upfront tokens your received from your content.
Are there pros and cons here? To be sure. But it's also true that Zora's new platform places itself at the crossroads of Media<>Content<>Attention<>Markets in a way that not many projects in crypto do today.
We'll have to see where this coining paradigm goes from here. Yet one truth about crypto is that experimentation is often rewarded in our space.
You don't have to have all the answers to post your content on Zora. Just curiosity, and that alone will often lead you true onchain as far as adventurers are concerned. Zora coins are a must-try in my opinion accordingly.
