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To Coin or Not to Coin: The Zora Question

Content coins are sparking serious debate. Here’s a breakdown of the arguments for and against Zora’s new model.
To Coin or Not to Coin: The Zora Question
William M. Peaster William M. Peaster
Apr 23, 2025 • 5 min read
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Zora is the big topic this week, with the $ZORA airdrop now live and debate swirling on social media around the project’s new content coins paradigm.

If you’re still catching up: content coins are fungible tokens tied to individual pieces of media—e.g. a photo, a video, etc.

Ultimately, they offer a more liquid and market-friendly way to collect media compared to NFTs. And for creators, they present a path to earn directly from trading fees based on how much attention a given post generates.

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To Coin or Not to Coin: The Zora Question
Im Artikel
Zora Zora
William M. Peaster

Written by William M. Peaster

876 Articles • View all      

William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he writes the Metaversal newsletter on the onchain frontier, covering everything from AI projects to crypto games, as the team’s lead NFT analyst. With a background in creative writing, he writes fiction and publishes art on Ethereum in his free time.

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