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A name floating around Crypto Twitter that, at first glance, feels slightly out of place is Whop.
Whop is an online marketplace for digital entrepreneurship. While not "crypto-native," Whop exhibits a similar cultural air given what activities are most prominently featured: ways to make money quickly, exploit short-lived edges, arbitrage attention, or package know-how into subscriptions. This is the same emotional register as the more mercenary corners of crypto speculation of recent years (trading bots, "paid" groups, etc.). Digital products optimized around speed, leverage, and asymmetric upside.
Founded in 2021, Whop has scaled rapidly since its launch. Last year alone, the platform claims its users earned about $3 billion across a reported 18.4 million accounts, with transaction volume increasing about 25% month-over-month.
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