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An ENS Partership Pump

ENS partners with a web2 domain giant.

Jack Inabinet
Feb 5, 2024 • 1 min read

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GoGasless: Ethereum Name Service (ENS) gained 12% this morning after announcing a partnership with trad domain name registry service GoDaddy. What feature is behind the ENS pump?

Starting today, GoDaddy users can seamlessly associate their internet domain names with an Ethereum address under a new section in their domain management interface called “Crypto Wallet” to receive support for their address from any application that supports ENS for free (pending some application-side upgrades)!

Thanks to Gasless DNSSEC, users can now easily associate an Ethereum address with their DNS domain name (.com, .xyz, etc.), allowing seamless integration with all applications that properly support ENS! 😱

Just follow these simple steps! pic.twitter.com/rdE7KGicup

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Written by Jack Inabinet

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Jack Inabinet is a Senior Analyst with a passion for exploring the bleeding edge of crypto and finance. Prior to joining Bankless, Jack worked as an analyst at HAL Real Estate where he conducted market research and financial analysis for commercial real estate development and acquisition activities in the Seattle region. He graduated from the University of Washington’s Michael G. Foster School of Business.