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In 2022, Yuga Labs, the creators of the Bored Ape Yacht Club, stunned the space by acquiring the intellectual property rights for CryptoPunks, Ethereum's most legendary art collection.
Some people loved the move, some people hated it. But since then, Yuga proved to be a good and fairly hands-off steward of the IP.
Where they did press in, and applaudably so, was elevating the cultural significance of the CryptoPunks. Consider their Punks Legacy Project, which gifted NFTs from the collection to art museums like ICA Miami.
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