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A New Onchain Attention Machine

qrcoin.fun, a new onchain advertising experiment, is picking up steam on Base and Farcaster.
A New Onchain Attention Machine
William M. Peaster William M. Peaster
May 28, 2025 • 3 min read
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My favorite NFT project is Nouns. One reason why is its innovative "one Noun, every day, forever" auction system.

Instead of dropping a 10k PFP collection at once, the Nouns protocol generates a new character every day and auctions it off. This slow release drip funnels attention to the DAO's latest PFP and creates an ongoing stream of ETH funding via NFT sales.

I love seeing people experiment with this general model, because the reality is it's readily adaptable and a frontier way to support new independent experiments.

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William M. Peaster

Written by William M. Peaster

876 Articles • View all      

William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he writes the Metaversal newsletter on the onchain frontier, covering everything from AI projects to crypto games, as the team’s lead NFT analyst. With a background in creative writing, he writes fiction and publishes art on Ethereum in his free time.

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