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Every bull run has a bait that pulls people in — something that hints at big, asymmetric returns. In the early days, it was Bitcoin. Then came ICOs, DeFi, and NFTs — each cycle’s breakout success, tempting people with outsized returns that would leave any traditional investment in the dust.
This time, it’s memecoins.
Memecoins offer the same kind of asymmetry as past cycles: small stakes that could explode into something big. They don’t often fit the purist’s vision of what crypto “should” be, but their raw appeal is undeniable. Memecoins have that same magnetic pull that brings people onchain, hoping to ‘make it’ in the new cycle.
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