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00:16:55 · 3 years ago
NFTs

UpOnly & Flip with Brian Krogsgard (Ledger) | ETHDenver 2023 Interview #8

In this episode, we’re talking to the Up Only legend, Ledger, aka Brian Krogsgard, and also Co-Founder and CMO of Flip, a growing NFT aggregation platform. Brian and David talk about the past, present, and future of UpOnly and Flip.

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Inside the episode

Sometimes, the frontier is at a crypto conference. One of the most prestige being, ETHDenver! We’re back with a handful of exclusive interviews with some of the most fascinating minds in crypto.

Wish you could make it to all the crypto conferences, but don't have the time? Don't worry, Bankless brings the frontier to you.


TIMESTAMPS

0:00 Intro

3:35 Brian or Ledger & Camera Formatting?

4:50 UpOnly Status

5:24 Flip

10:44 Who is Flip For?

12:37 Fundraising

13:32 Fees & Liquidity

14:32 Customers & Business Development

15:45 Content & Future of UpOnly

16:23 Closing


RESOURCES

Brian

https://twitter.com/Krogsgard

Flip

https://twitter.com/Flip_xyz

Ledger

https://twitter.com/ledgerstatus

UpOnly

https://twitter.com/UpOnlyTV

Transcript
00:13
David

Bank of the Station, we got the last interview of the day here at the Axelar Interoperability Summit. And this one was uh a surprise, a very pleasant surprise. It's not really gonna be about interoperability. We're talking to Ledger, Ledger Cast, also known as Brian Crosgaard, uh from Up Only, from Daily Open, a fellow content producer and a long friend I've had in the space. Uh we talk about his company, Flip, which is all about NFTs, uh, both being an NFT trader, but also an NFT community member at the same time. And after we're done talking about Flip, we'll of course talk about Uponly and all of the other content that Ledger puts out. But first, before we get to that conversation with Ledger, I'm going to talk about these fantastic sponsors that make the show possible. Bakelist Nation, we're talking with somebody different today here at the Axelar Interoperability Series. We're talking with Brian Crosgaard. You might know him as Ledger. What's up, Ledger?

00:58
Brian Krogsgard

Uh not much. How you doing?

00:59
David

Did I just talk to you?

01:01
Brian Krogsgard

What, did you dox me?

01:02
David

Yeah.

01:03
Brian Krogsgard

No, no. I'm doxxed.

01:04
Brian Krogsgard

Hello, my name is Brian Crossgard. I live in Alabama.

01:08
Brian Krogsgard

I was born in the eighties.

01:10
David

So I've been putting on my podcaster voice because them doing all the whole interviews, but you're also a podcaster, so I know you don't need it. Uh when people approach you at these things, do they know you from Brian from Flip Side or Brian from Up Only?

01:22
Brian Krogsgard

Uh they don't know me as Brian at all.

01:25
David

That's a

01:25
Brian Krogsgard

Good point. That's a good point. Uh are you that ledger guy? Yeah. The one in the in the corner of the screen?

01:31
David

Yeah, the the small the small little bit

01:33
Brian Krogsgard

Yeah.

01:34
David

Yeah, so you're you like me, well I actually no longer operate my own OBS. I got Luke behind the camera operating my OPS and also Dave here. Nice uh you still do your OBS.

01:42
Brian Krogsgard

Uh yeah, when we record a show.

01:44
David

Why do why do you put your own camera small and down in the corner?

01:48
Brian Krogsgard

Uh it just kinda was organic from the very first show that we did because I was actually trying to help Kobe stream an interview with Bitlord.

01:56
David

Right?

01:56
Brian Krogsgard

And which was random. Um and then like all these people from there's like a cast of 2021 characters came on that and we had like seven or eight thousand people join that show live. Uh huh and that was episode zero. And in it, I was like, I'm just kind of here, so I've made myself picture in picture, and then it just fit after that. Plus I kinda like it. I like being I

02:16
Brian Krogsgard

we would learn one thing in crypto don't be the main character.

02:19
David

Right.

02:19
Brian Krogsgard

I am never the main character, so that works fine for me.

02:22
David

You are the you contribute a lot to the conversation, man, but no, like look at Kobe. Kobe can be the guy, that guy.

02:28
Brian Krogsgard

I can be the main character.

02:29
David

So what is it what is the status with up only?

02:31
Brian Krogsgard

Uh Up Only is a podcast that records sometimes. And

02:35
David

Whatever the hell you guys want.

02:36
Brian Krogsgard

yeah, pretty much.

02:36
David

Yeah. Uh

02:37
Brian Krogsgard

We have no obligations because I don't know if you know, but our sponsor collapsed and turned out to be a fraud.

02:43
David

Yeah, the the sponsor world has been different ever since then, let me tell you.

02:46
Brian Krogsgard

Yeah, and honestly, we've been uh kind of slow playing it, just

02:51
Brian Krogsgard

we'll be there when it matters.

02:52
David

Sure, sure.

02:53
Brian Krogsgard

Is that like a news tagline?

02:55
Brian Krogsgard

Welcome to Up Only TV, we'll be there when it matters.

02:58
David

When you want us, we'll be there for you. Oh man, okay, so uh but you are here to be Flipside Crypto.

03:04
Brian Krogsgard

Uh no.

03:05
David

Yeah.

03:06
Brian Krogsgard

Not flip side, flip

03:08
David

Flip

03:08
Brian Krogsgard

XYZ.

03:09
David

Z. Flip.xyz.

03:10
Brian Krogsgard

In the vast world of crypto company names, there is a flip.xyz, a flipside crypto, and I think there used to be another one that changed names that had flip in the name.

03:19
David

Okay, I think Flipside might be my other buddy Will's project.

03:21
Brian Krogsgard

Yes. Flipped. Flip side is like a very

03:25
Brian Krogsgard

uh query driven developer data thingy.

03:29
David

Okay, well they're irrelevant.

03:30
Brian Krogsgard

No, that's right, that's right. No, they'd seem like they're a cool project.

03:35
Brian Krogsgard

They just should change their name. You should change your name. So we're Flip and it's Flip.xyz and we're a NFT aggregation platform. But we're kind of like if you take some of the best things from exchanges and aggregators and research platforms and slap it all together, and it's an all encompassing experience in one place and it's on desktop and mobile and it's damn good and not enough of you know about it, so you should go use it.

03:57
David

Yeah, so uh who is Flip for?

03:59
Brian Krogsgard

Flip is for the person that definitely has a wallet, maybe has an NFT, but they don't necessarily treat NFTs as altcoins with pictures.

04:11
David

Okay.

04:11
Brian Krogsgard

Um like I

04:12
David

Care about their NFTs?

04:14
Brian Krogsgard

Yeah, they care about the NFTs they own. Like I'm, you know, Pudgy Penguin 965

04:19
David

Okay.

04:19
Brian Krogsgard

and I'm invested in this community and I'm going shopping for my NFT. I'm not just trading derivatives of NFTs at the margins of floor prices.

04:30
David

Okay, so not not the NFT power traders that Blur is going after.

David Hoffman

1491 posts

Co-owner at Bankless. Optimistic storyteller of frontier technology.

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