UpOnly & Flip with Brian Krogsgard (Ledger) | ETHDenver 2023 Interview #8
In this episode, we’re talking to the Up Only legend, Ledger, aka Brian Krogsgard, and also Co-Founder and CMO of Flip, a growing NFT aggregation platform. Brian and David talk about the past, present, and future of UpOnly and Flip.
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Inside the episode
Sometimes, the frontier is at a crypto conference. One of the most prestige being, ETHDenver! We’re back with a handful of exclusive interviews with some of the most fascinating minds in crypto.
Wish you could make it to all the crypto conferences, but don't have the time? Don't worry, Bankless brings the frontier to you.
TIMESTAMPS
0:00 Intro
3:35 Brian or Ledger & Camera Formatting?
4:50 UpOnly Status
5:24 Flip
10:44 Who is Flip For?
12:37 Fundraising
13:32 Fees & Liquidity
14:32 Customers & Business Development
15:45 Content & Future of UpOnly
16:23 Closing
RESOURCES
Brian
Flip
Ledger
https://twitter.com/ledgerstatus
UpOnly
Transcript
Bank of the Station, we got the last interview of the day here at the Axelar Interoperability Summit. And this one was uh a surprise, a very pleasant surprise. It's not really gonna be about interoperability. We're talking to Ledger, Ledger Cast, also known as Brian Crosgaard, uh from Up Only, from Daily Open, a fellow content producer and a long friend I've had in the space. Uh we talk about his company, Flip, which is all about NFTs, uh, both being an NFT trader, but also an NFT community member at the same time. And after we're done talking about Flip, we'll of course talk about Uponly and all of the other content that Ledger puts out. But first, before we get to that conversation with Ledger, I'm going to talk about these fantastic sponsors that make the show possible. Bakelist Nation, we're talking with somebody different today here at the Axelar Interoperability Series. We're talking with Brian Crosgaard. You might know him as Ledger. What's up, Ledger?
Uh not much. How you doing?
Did I just talk to you?
What, did you dox me?
Yeah.
No, no. I'm doxxed.
Hello, my name is Brian Crossgard. I live in Alabama.
I was born in the eighties.
So I've been putting on my podcaster voice because them doing all the whole interviews, but you're also a podcaster, so I know you don't need it. Uh when people approach you at these things, do they know you from Brian from Flip Side or Brian from Up Only?
Uh they don't know me as Brian at all.
That's a
Good point. That's a good point. Uh are you that ledger guy? Yeah. The one in the in the corner of the screen?
Yeah, the the small the small little bit
Yeah.
Yeah, so you're you like me, well I actually no longer operate my own OBS. I got Luke behind the camera operating my OPS and also Dave here. Nice uh you still do your OBS.
Uh yeah, when we record a show.
Why do why do you put your own camera small and down in the corner?
Uh it just kinda was organic from the very first show that we did because I was actually trying to help Kobe stream an interview with Bitlord.
Right?
And which was random. Um and then like all these people from there's like a cast of 2021 characters came on that and we had like seven or eight thousand people join that show live. Uh huh and that was episode zero. And in it, I was like, I'm just kind of here, so I've made myself picture in picture, and then it just fit after that. Plus I kinda like it. I like being I
we would learn one thing in crypto don't be the main character.
Right.
I am never the main character, so that works fine for me.
You are the you contribute a lot to the conversation, man, but no, like look at Kobe. Kobe can be the guy, that guy.
I can be the main character.
So what is it what is the status with up only?
Uh Up Only is a podcast that records sometimes. And
Whatever the hell you guys want.
yeah, pretty much.
Yeah. Uh
We have no obligations because I don't know if you know, but our sponsor collapsed and turned out to be a fraud.
Yeah, the the sponsor world has been different ever since then, let me tell you.
Yeah, and honestly, we've been uh kind of slow playing it, just
we'll be there when it matters.
Sure, sure.
Is that like a news tagline?
Welcome to Up Only TV, we'll be there when it matters.
When you want us, we'll be there for you. Oh man, okay, so uh but you are here to be Flipside Crypto.
Uh no.
Yeah.
Not flip side, flip
Flip
XYZ.
Z. Flip.xyz.
In the vast world of crypto company names, there is a flip.xyz, a flipside crypto, and I think there used to be another one that changed names that had flip in the name.
Okay, I think Flipside might be my other buddy Will's project.
Yes. Flipped. Flip side is like a very
uh query driven developer data thingy.
Okay, well they're irrelevant.
No, that's right, that's right. No, they'd seem like they're a cool project.
They just should change their name. You should change your name. So we're Flip and it's Flip.xyz and we're a NFT aggregation platform. But we're kind of like if you take some of the best things from exchanges and aggregators and research platforms and slap it all together, and it's an all encompassing experience in one place and it's on desktop and mobile and it's damn good and not enough of you know about it, so you should go use it.
Yeah, so uh who is Flip for?
Flip is for the person that definitely has a wallet, maybe has an NFT, but they don't necessarily treat NFTs as altcoins with pictures.
Okay.
Um like I
Care about their NFTs?
Yeah, they care about the NFTs they own. Like I'm, you know, Pudgy Penguin 965
Okay.
and I'm invested in this community and I'm going shopping for my NFT. I'm not just trading derivatives of NFTs at the margins of floor prices.
Okay, so not not the NFT power traders that Blur is going after.