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Visa Experiments With Paying Creators in Stablecoins

Visa is running a new USDC pilot that will bring stablecoins further into mainstream finance.
Visa Experiments With Paying Creators in Stablecoins
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Payments giant Visa has launched a new pilot for stablecoin payouts, allowing businesses to fund transactions in fiat USD while recipients get paid in USDC, Circle’s dollar-pegged stablecoin.

What's the scoop?

  • The 101: The stablecoin program is designed for creators and freelancers, with a full rollout planned for late 2026 pending regulatory approval.
  • How It Works: Companies can send USD through Visa Direct to users’ stablecoin wallets, offering near-instant access to funds. Visa said the service will unlock “universal access to money in minutes,” particularly in underbanked regions. At launch, the program supports only USDC, though more stables may follow.
  • Building Momentum: The pilot expands on Visa’s earlier stablecoin pre-funding tests and represents the next step in the firm’s growing stables roadmap, which now spans +130 stablecoin-linked card programs across +40 countries.

Bankless take:

Visa’s move here is just the latest example of how stablecoins are becoming mainstream financial infrastructure. Programmable dollars are getting normalized, and the biggest companies in the world are now building up their footholds accordingly.


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William M. Peaster

Written by William M. Peaster

907 Articles View all      

William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he writes the Metaversal newsletter on the onchain frontier, covering everything from AI projects to crypto games, as the team’s lead NFT analyst. With a background in creative writing, he writes fiction and publishes art on Ethereum in his free time.

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