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Beast Industries, the media and consumer goods conglomerate founded by Youtube creator Jimmy "MrBeast" Donaldson, just announced its acquisition of Step, a fintech company that wants to make financial literacy and money management accessible to all.
What's the Scoop?
- Hot Acquisition: According to a press release, Beast Industries will acquire fintech platform Step as part of a new mission to, "deliver innovative solutions that make financial wellness achievable for people at every step of their life journey." Step’s financial products are powered by Evolve Bank & Trust, and the company counts numerous celebrities on its capital table, including Steph Curry, Charli D’Amelio, Justin Timberlake, Will Smith, and The Chainsmokers.
- Financial Foundation: In a post about the purchase, MrBeast indicated that he wants to, "give millions of young people the financial foundation [he] never had," by providing the youth will tools that teach them how to invest, build credit, and manage money.
- BNMR Backing:
Ethereum digital asset treasury company Bitmine aped $200M into Beast Industries last month, with BMNR Chair Tom Lee lauding MrBeast and Beast Industries as, "the leading content creator of our generation, with a reach and engagement unmatched." Although down 36% from the announcement, BMNR shares put in a 4%+ rally on the day.
We bought a bank. pic.twitter.com/08GMjr36mt
— Chamath Palihapitiya (@chamath) February 9, 2026
