# MrBeast Sets Sights on Financial Services with New Acquisition

*Author: Jack Inabinet*
*Published: Feb 9, 2026*
*Source: https://www.bankless.com/read/news/mrbeast-sets-sights-on-financial-services-with-new-acquisition*

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Beast Industries, the media and consumer goods conglomerate founded by Youtube creator Jimmy "MrBeast" Donaldson, just [announced](https://www.businesswire.com/news/home/20260209810928/en/Beast-Industries-Acquires-Step-Expanding-its-Platform-to-Include-Financial-Services) its acquisition of Step, a fintech company that wants to make financial literacy and money management accessible to all.

### What's the Scoop?
- **Hot Acquisition:** According to a [press release](https://www.businesswire.com/news/home/20260209810928/en/Beast-Industries-Acquires-Step-Expanding-its-Platform-to-Include-Financial-Services), Beast Industries will acquire fintech platform Step as part of a new mission to, "deliver innovative solutions that make financial wellness achievable for people at every step of their life journey." Step’s financial products are powered by Evolve Bank & Trust, and the company counts numerous celebrities on its capital table, including Steph Curry, Charli D’Amelio, Justin Timberlake, Will Smith, and The Chainsmokers.
- **Financial Foundation:** In a [post](https://x.com/MrBeast/status/2020910218360782929?s=20) about the purchase, MrBeast indicated that he wants to, "give millions of young people the financial foundation [he] never had," by providing the youth will tools that teach them how to invest, build credit, and manage money.
- **BNMR Backing:** Ethereum digital asset treasury company Bitmine [aped](https://www.bankless.com/read/news/tom-lees-bitmine-invests-200m-in-beast-industries) $200M into Beast Industries last month, with BMNR Chair Tom Lee lauding MrBeast and Beast Industries as, "the leading content creator of our generation, with a reach and engagement unmatched." Although down 36% from the announcement, BMNR shares put in a 4%+ rally on the day.

> We bought a bank. [pic.twitter.com/08GMjr36mt](https://t.co/08GMjr36mt)— Chamath Palihapitiya (@chamath) [February 9, 2026](https://twitter.com/chamath/status/2020908919712006304?ref_src=twsrc%5Etfw)