House of Doge Buys Italian Pro Football Club
Dogecoin's corporate arm is now the largest equity holder in U.S. Triestina Calcio 1918.
House of Doge, the official "corporate arm" of the 
Dogecoin Foundation, just made history with its acquisition of a majority stake in U.S. Triestina Calcio 1918, marking the first-ever ownership of a European football club by a cryptocurrency company.
What’s the Scoop?
- Historic Merger: House of Doge Inc. announced alongside merger partner Brag House Holdings (NASDAQ: TBH) that its joint venture has become the largest equity holder in U.S. Triestina 1918, one of Italy’s oldest professional football clubs.
- Digital Assets Meet Real-World Sports: The deal will see Dogecoin integrated into Triestina’s operations, with plans to enable crypto payments for tickets, merchandise, and concessions, and to fund community initiatives around the club.
- Strategic Leadership: To strengthen its sports operations, House of Doge appointed Roger Rai, Vice Chairman of the Toronto Blue Jays and a board member of Maple Leaf Sports & Entertainment, to its advisory board. Rai will advise on commercial partnerships, governance, and modernization of the fan experience, including new crypto-native payment and engagement initiatives.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
— House of Doge (@houseofdoge) October 20, 2025
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
Jack Inabinet
Jack Inabinet is a Senior Analyst with a passion for exploring the bleeding edge of crypto and finance. Prior to joining Bankless, Jack worked as an analyst at HAL Real Estate where he conducted market research and financial analysis for commercial real estate development and acquisition activities in the Seattle region. He graduated from the University of Washington’s Michael G. Foster School of Business.
