Coinbase Buying Cobie's Echo Investment Platform for $375M
The acquisition brings Echo’s token launch tool Sonar into Coinbase’s orbit.
Coinbase has agreed to acquire Echo, the onchain private investment platform founded by crypto personality Jordan “Cobie” Fish, for approximately $375 million, the founder confirmed.
What’s the Scoop?
- Deal terms: Coinbase is funding the
Echo acquisition with a mix of cash and stock, marking its eighth deal this year. - Founder confirmation: Echo founder Cobie confirmed the news on X, saying he “didn’t think Echo would be sold to Coinbase, but here we are.”
- Sonar integration coming: Echo will stay independent for now but plans to integrate its public token sale product, Sonar, into Coinbase’s platform.
- Acquisition spree: Coinbase has been actively expanding, with other recent buys including Deribit and LiquiFi.
when i started building echo 2 years ago, i knew it had 95% chance of failing. to be honest, i couldnt really imagine any other outcome, but i thought at least it may be a noble failure worth attempting.
— Cobie (@cobie) October 21, 2025
i certainly didn't think echo would be sold to coinbase, but, here we are:…
Bankless Take:
Adding Echo and Sonar to Coinbase’s product suite lets the exchange support projects across their full lifecycle — from fundraising on Echo to token launches via Sonar, and finally listings on Coinbase. This end-to-end support, paired with Coinbase’s reputation as a trustworthy exchange, especially after recent liquidation failures further eroded trust in Binance, gives it a clear edge in the competitive landscape. While it’s a hefty payday for Cobie, Coinbase — having also paid $25 million to renew another season of UpOnly — will likely get a PR boost as the acquisition is framed as a “partnership” with one of the most universally loved CT personalities.
Bankless
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