# Coinbase Buying Cobie's Echo Investment Platform for $375M

*Author: Bankless*
*Published: Oct 21, 2025*
*Source: https://www.bankless.com/read/news/coinbase-buying-cobies-echo-investment-platform-for-375m*

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Coinbase has agreed to acquire Echo, the onchain private investment platform founded by crypto personality Jordan “Cobie” Fish, for approximately $375 million, the founder confirmed. 

### What’s the Scoop?
- **Deal terms:** Coinbase is funding the Echo acquisition with a mix of cash and stock, marking its eighth deal this year. 
- **Founder confirmation:** Echo founder Cobie confirmed the news on X, saying he “didn’t think Echo would be sold to Coinbase, but here we are.”
- **Sonar integration coming:** Echo will stay independent for now but plans to integrate its public token sale product, Sonar, into Coinbase’s platform.
- **Acquisition spree:** Coinbase has been actively expanding, with other recent buys including Deribit and LiquiFi.

> when i started building echo 2 years ago, i knew it had 95% chance of failing. to be honest, i couldnt really imagine any other outcome, but i thought at least it may be a noble failure worth attempting.i certainly didn't think echo would be sold to coinbase, but, here we are:…— Cobie (@cobie) [October 21, 2025](https://twitter.com/cobie/status/1980579379244855384?ref_src=twsrc%5Etfw)

### Bankless Take: 
Adding Echo and Sonar to Coinbase’s product suite lets the exchange support projects across their full lifecycle — from fundraising on Echo to token launches via Sonar, and finally listings on Coinbase. This end-to-end support, paired with Coinbase’s reputation as a trustworthy exchange, especially after recent liquidation failures further eroded trust in Binance, gives it a clear edge in the competitive landscape. While it’s a hefty payday for Cobie, Coinbase — having also paid $25 million to renew another season of *UpOnly* — will likely get a PR boost as the acquisition is framed as a “partnership” with one of the most universally loved CT personalities.
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