Subscribe to Bankless or sign in
The Trump Family-backed 
World Liberty Financial is preparing to roll out its own debit card and retail app, according to co-founder Zak Folkman, who made the announcement Tuesday during a fireside chat at Korea Blockchain Week 2025.
What’s the Scoop?
- Debit card incoming: Folkman said the upcoming WLF debit card will allow users to link their USD1 stablecoin and wallet to Apple Pay.
- New retail app: Alongside the card, the project is also preparing to launch a consumer-facing application combining peer-to-peer payments with crypto trading functionality.
- No blockchain ambitions: Despite the trend of projects launching their own chains, the firm has taken an explicit stance against launching its own blockchain, stating that it would go against the project’s mission of remaining chain-agnostic and distribution-neutral.
Bankless Take:
Digital asset debit cards have become a hot commodity among crypto users. While World Liberty Financial is far from a first mover in this sector, widespread brand recognition may help its card offering to fare well against competitors.
World Liberty Financial’s co-founder, Zak Folkman, has revealed that the project is preparing to launch its very own debit card in the near future.
— Elan Mint 🦅🇺🇸 (@ElanMint) September 23, 2025
This isn’t just another product -it’s a powerful step toward bringing real-world utility to the $WLFI ecosystem. A sleek, modern… pic.twitter.com/xreC3hqwVZ
