Google Will Only Allow MiCA-Licensed Crypto Firms to Advertise in EU
Crypto exchanges and wallet apps in the EU must comply with MiCA rules to advertise on Google's platforms as of this month.
Google will restrict crypto ads in the EU to MiCA-licensed firms starting April 2024, aligning with stricter regulatory requirements.
What’s the Scoop?
- New Ad Rules: Google will only allow crypto exchanges and wallet apps with MiCA licenses to advertise in the EU starting April 23, 2024.
- Certification Process: Advertisers must pass Google's certification and meet any additional country-specific legal obligations to comply.
- Temporary Reprieve: Exchanges operating in select EU countries under local licenses can continue until mid-to-late 2025, aligning with MiCA’s transition period.
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