# Google Will Only Allow MiCA-Licensed Crypto Firms to Advertise in EU

*Author: Bankless*
*Published: Apr 14, 2025*
*Source: https://www.bankless.com/read/google-will-only-allow-mica-licensed-crypto-firms-to-advertise-in-eu*

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Google will restrict crypto ads in the EU to MiCA-licensed firms starting April 2024, aligning with stricter regulatory requirements.

## **What’s the Scoop?**
- **New Ad Rules**: Google will only allow crypto exchanges and wallet apps with MiCA licenses to advertise in the EU starting April 23, 2024.
- **Certification Process**: Advertisers must pass Google's certification and meet any additional country-specific legal obligations to comply.
- **Temporary Reprieve**: Exchanges operating in select EU countries under local licenses can continue until mid-to-late 2025, aligning with MiCA’s transition period.
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