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Why All Content Will End Up Onchain

Op-Ed: Pods founder on the media industry's onchain destiny.
Why All Content Will End Up Onchain
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The business model for media is broken. Full stop.

When was the last time you felt good sitting through a YouTube ad? Or enjoyed having your favorite podcast interrupted with a pre-recorded ad? Or watched a creator you love shill products they don't use?

The reality is that content creators have been trapped in a painful paradox: to make money from their passion, they must first build a massive audience—and then immediately compromise the very content that built that audience in the first place.

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Lucas Campbell

Written by Lucas Campbell

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