# Trump’s Media Company Expands Deeper into Crypto with Truth.Fi

*Author: Kazu Umemoto*
*Published: Jan 29, 2025*
*Source: https://www.bankless.com/read/trumps-media-company-expands-deeper-into-crypto-with-truth-fi*

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Trump Media & Technology Group (TMTG), the company behind Truth Social, is moving into financial services with the launch of Truth.Fi. 

## **What's the Scoop?**
- **New Fintech Venture:** Trump Media & Technology Group (TMTG), the parent company of Truth Social, has launched Truth.Fi, a fintech brand with crypto ambitions.
- **$250M Investment Plan:** The company plans to invest up to $250 million through Charles Schwab into ETFs, separately managed accounts, Bitcoin, and other cryptocurrencies.
- **Alternative Investment Vehicles:** Truth.Fi aims to offer “America First” investment options, positioning itself as an alternative to big banks and corporations.

## Bankless Take
Truth.Fi’s launch underscores Trump's more cavalier attitude toward new business ventures amid his second-term Presidency. While the crypto angle could help Truth.Fi attract retail users, success will depend on execution, regulatory hurdles, and whether it can carve out a real niche in an already competitive fintech space.