# Trump Media Supercharges Its Bitcoin Bet

*Author: Bankless*
*Published: Jul 21, 2025*
*Source: https://www.bankless.com/read/trump-media-supercharges-its-bitcoin-bet*

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Trump Media & Technology Group (TMTG) has converted nearly two-thirds of its liquid assets—approximately **$2 billion**—into Bitcoin and related securities, signaling a strategic shift toward a crypto-native corporate treasury.

### What’s the Scoop?
- **$2B Bitcoin Move:** TMTG now holds roughly $2 billion in bitcoin and Bitcoin-linked securities, representing about 66% of its $3 billion liquid asset pool.
- **Options Strategy:** The firm earmarked an additional $300 million for bitcoin-related options, planning to convert them to spot BTC when strategically advantageous.
- **Share and Note Raise:** This bitcoin acquisition is funded through a private placement that raised $2.5 billion—$1.5 billion in stock and $1 billion in convertible notes.
- **Treasury Playbook:** Modeled after MicroStrategy’s strategy, TMTG aims to use bitcoin as a financial hedge, protect against banking exclusion, and integrate crypto synergies into Truth Social and future utility tokens.
- **Market Effect:** Shares surged over 8% in pre-market trading on the news, despite a 40% year-to-date slip—highlighting both enthusiasm and volatility tied to its crypto pivot.
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