The Side Hustle Economy's Crypto Moment
Whop's new Treasury product is taking its creator economy marketplace onchain.
A name floating around Crypto Twitter that, at first glance, feels slightly out of place is Whop.
Whop is an online marketplace for digital entrepreneurship. While not "crypto-native," Whop exhibits a similar cultural air given what activities are most prominently featured: ways to make money quickly, exploit short-lived edges, arbitrage attention, or package know-how into subscriptions. This is the same emotional register as the more mercenary corners of crypto speculation of recent years (trading bots, "paid" groups, etc.). Digital products optimized around speed, leverage, and asymmetric upside.
Founded in 2021, Whop has scaled rapidly since its launch. Last year alone, the platform claims its users earned about $3 billion across a reported 18.4 million accounts, with transaction volume increasing about 25% month-over-month.
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David Christopher
David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.
