The Great Ghibli-fication and the Future of AI Art
OpenAI’s new image generator flooded social media with Studio Ghibli-style art, raising copyright questions and the prospects for IP onchain.
After OpenAI launched its latest image gen capabilities in ChatGPT this week, the Great Ghibli-fication exploded across social media.
You've seen it by now. Countless ideas, photos, memes all transformed into the iconic style of Studio Ghibli, the masterful Japanese animation studio.
The novelty, ease, and excellent aesthetic results brought plenty of joy to the timeline. But the viral wave also surfaced an ethical question: are these reproductions copyright infringements?
Legally speaking, it's still a gray area.
But morally speaking, it certainly feels wrong that Studio Ghibli isn't getting direct upside here. There's a fairer way forward, as Jason Zhao—a cofounder of the IP blockchain Story—argued this week:
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William M. Peaster
William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he covers the onchain frontier with a particular interest in art, games, and other culture apps. He has a background in creative writing and writes fiction in his free time.
