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Story's IP token reached a new all-time high of $11.75 on Tuesday after Nasdaq-listed Heritage Distilling clarified its plans for an IP token treasury reserve tied to Story Protocol.
What’s the Scoop?
- Treasury Dashboard Coming: The company said it would launch a new Treasury Dashboard to provide transparency around its IP holdings, share count, and net asset valuation — part of its broader “IP Strategy” rollout.
- New Leadership: CASK appointed Phil Blows of B2 Capital as chief investment officer. It also named potential new board members, including ex-Google exec David Lee and former CoinMarketCap CEO Erick Zhang.
- Backed by Top Crypto Firms: In August, Heritage raised $220M through a PIPE deal to fund IP token accumulation. Investors included a16z crypto, Polychain, dao5, Arrington Capital, Hashed, and Selini Capital.
Bankless Take:
Digital Asset Treasuries have become a notable fixture in crypto capital markets throughout recent months. CASK's rally indicates a positive reception to the "IP Strategy" rollout.
Introducing IP Strategy: the first publicly listed treasury vehicle centered on @storyprotocol’s $IP token.
— IP Strategy (Nasdaq: CASK) (@ipstrategy_) September 9, 2025
Heritage Distilling’s (Nasdaq: CASK) IP Strategy offers the first regulated path for public market investors to participate in the $80 trillion intellectual property… pic.twitter.com/ZXe5ExJKmz
