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Snap to Earn: How Cookie Is Gamifying InfoFi Loyalty

Exploring Cookie’s Snaps creator network with real-time loyalty scoring, project leaderboards, and $COOKIE rewards.
Snap to Earn: How Cookie Is Gamifying InfoFi Loyalty
David Christopher David Christopher
May 23, 2025 • 5 min read
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The nonstop mania and pace of crypto makes identifying who and what to pay attention to some of the most important decisions one can make as they navigate the industry.

Information Finance (InfoFi) hopes to help with this process, using market forces to better quantify, distribute, and monetize information, as well as attention. 

While most know InfoFi via Kaito and its Yap’s program, a newer platform, Cookie, is making large strides in the field, most recently with Cookie Snaps—its newly launched creator network aiming to reward trust, impact, and intent.

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Snap to Earn: How Cookie Is Gamifying InfoFi Loyalty
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David Christopher

Written by David Christopher

430 Articles • View all      

David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.

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