# SoftBank's PayPay Acquires 40% Stake in Binance Japan *Author: Bankless* *Published: Oct 9, 2025* *Source: https://www.bankless.com/read/news/softbanks-paypay-acquires-40-stake-in-binance-japan* --- PayPay, a SoftBank Group subsidiary and Japan’s largest cashless payments provider, has acquired a 40% equity stake in Binance Japan. The alliance will combine PayPay’s payments infrastructure with Binance’s blockchain capabilities, aiming to make digital assets and Web3 tools more accessible to Japanese consumers. ### What’s the Scoop? - **Major Equity Deal:** PayPay has taken a 40% stake in Binance Japan, deepening its investment in Web3 infrastructure and signaling confidence in the future of regulated digital finance. - **Crypto Meets Cashless:** The partnership will first enable Binance Japan users to buy and sell crypto directly through PayPay Money — a digital wallet used by over 70M Japanese customers — and withdraw proceeds seamlessly to their accounts. - **Product Expansion Ahead:** Beyond payments, the two firms plan to co-develop new financial products that merge cashless payments with digital asset functionality, including merchant services and peer-to-peer transactions. - **Leadership Support:** PayPay executive Masayoshi Yanase said the deal will enhance convenience and security for users while supporting Japan’s financial infrastructure. Binance Japan GM Takeshi Chino called it a “major step” toward making Web3 accessible to everyone in Japan. > Softbank & PayPay invests 40% in Binance Japan[https://t.co/To6pnzeTfm](https://t.co/To6pnzeTfm)— CZ 🔶 BNB (@cz_binance) [October 9, 2025](https://twitter.com/cz_binance/status/1976165937146413323?ref_src=twsrc%5Etfw) --- *This article is brought to you by [MetaMask](https://www.bankless.com/sponsor/metamask-1776260643?ref=read/news/softbanks-paypay-acquires-40-stake-in-binance-japan)*