# Pump.fun Launches Custom Pairs for Tokenized Stocks

*Author: David Christopher*
*Published: Sep 10, 2026*
*Source: https://www.bankless.com/read/news/pump-fun-launches-custom-pairs-for-tokenized-stocks*

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Pump.fun [launched “Custom Pairs”](https://x.com/Pumpfun/status/2097785975434846285?s=20), letting anyone launch a token paired against tokenized stocks, majors, metals, and other assets instead of sticking with SOL or USDC, bringing the custom-pair model recently sweeping Raydium and Robinhood Chain directly into crypto’s largest token launchpad.

## What’s the Scoop?
- **Custom Pairs:** Creators can use 93 supported quote assets via xStocks and Sunrise meaing, instead of launching something like MEME/SOL, a deployer could launch MEME/NVDA, MEME/SPY, or MEME/BTC, with the paired asset providing the other side of the market.
- **20 New Stocks:** Alongside the feature, Pump.fun and Sunrise [brought 20 new tokenized stocks to Solana](https://x.com/Pumpfun/status/2097785982313476383?s=20), issued by Backpack Securities. These include Boeing ($BA), Alibaba ($BABA), Webull ($BULL), Costco ($COST), Dell ($DELL), Trump Media ($DJT), Hims ($HIMS), among others.
- **Creators Get the Paired Asset:** Creators can set fees between 0.05% and 1%, with rewards paid in whatever asset their token is paired against. So, launch against tokenized Nvidia and your creator fees arrive in tokenized Nvidia. Creators can alternatively switch to a cashback model that redirects fees to traders. Meanwhile, 50% of Pump.fun’s revenue from Custom Pairs will flow into its programmatic $PUMP buyback-and-burn contract.