Ethena Launches Neobank App on Avalanche
Ethena launches Ethena Pay, offering USDe yields, card rewards, global transfers, and new utility for ENA.
Ethena is taking USDe directly to consumers with Ethena Pay, a self-custodial money app offering savings rewards, global transfers, and card spending.
What’s the Scoop?
- Ethena Pay Goes Live: Ethena launched Ethena Pay, a self-custodial neobank built on Avalanche. The app lets users hold USDe, earn rewards, spend through Visa, and send fiat or crypto globally. The beta starts with 400 users across 49 countries, with the U.S., EU, U.K., and Canada coming later.
- Tiered Rewards: Standard users earn 5% on up to $5K with 4% cashback, while Pro and VIP offer 6% yields with higher balance limits and up to 5% cashback. Cashback is paid in AVAX.
- New ENA Utility: Users can unlock Pro by locking $2K of ENA or referring 10 users, while VIP requires $10K of ENA or 50 referrals, tying ENA directly into Ethena Pay’s rewards system.
- Ethena’s Busy Week: The launch follows several ENA-focused changes, including investor lockup restructuring, a proposed ENA buyback mechanism, and plans to expand USDe’s basis trade into equity perps. Ethena Pay now adds a consumer distribution layer for USDe while creating another use for ENA.
Introducing @EthenaPay: the internet money neobank.
— Ethena (@ethena) September 1, 2026
→Card spend cashback at 5.0%
→Best-in-class 6.0% dollar savings rate
→Borderless, free, instant global money transfers
→Free global onramps in USD, GBP, EUR and local FX
→Multi-currency high-rewards savings accounts in… https://t.co/d76b1Gul4V pic.twitter.com/1gpw7zS2cZ
David Christopher
David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.
