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This week, the new Loud project absolutely dominated Kaito's Mindshare Arena leaderboard.
To say it's exploded onto crypto's social scene is an understatement. But most people are still asking the obvious follow-up: what exactly is it?
In short, Loud is a decentralized attention market experiment spearheaded by ultra that plugs directly atop Kaito’s AI-powered “Yapper” scoring system.
vibe coded experiment vs $1,000,000,000.00 in aggregate funding
— ultra (@0x_ultra) May 29, 2025
Loudio. pic.twitter.com/LJzygmpEUQ
Every tweet that mentions Loud earns Mindshare points, and at the end of each week the top 25 Yappers will split 100% of the project's accrued 
Meteora trading fee revenues, paid out in SOL.
BREAD has a great primer thread that covers some of the finer details here, but the gist is the louder you are, the bigger your payday.
The trading fuel underlying those SOL payouts will be the upcoming $LOUD token. Its Initial Attention Offering (IAO) is slated for tomorrow, May 31st, on Holoworld.
The launch will occur across two phases targeting a raise of 400 SOL, with 45% of these funds earmarked for the launch of the token's Meteora liqudity pool. Once that pool is live, every swap will incur a 4% fee that will be allocated to Loud's weekly SOL rewards.
The big idea, then, is if $LOUD volume reaches major levels, the weekly payouts can be considerable. This would attract more yapping, which in turn would attract more trading, potentially leading to a flywheel.
That said, everything hinges on keeping the conversation around Loud hot. If top creators decide competing for the top 25 reward slots isn't worth the effort, the momentum here could evaporate.
Yet in a cycle where attention and social apps are increasingly reigning supreme, Loud's design feels right on the nose in the current InfoFi landscape. Keep an eye on the $LOUD launch accordingly!
