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Analysis NFTs

A New Onchain Attention Machine

qrcoin.fun, a new onchain advertising experiment, is picking up steam on Base and Farcaster.

A New Onchain Attention Machine

My favorite NFT project is Nouns. One reason why is its innovative "one Noun, every day, forever" auction system.

Instead of dropping a 10k PFP collection at once, the Nouns protocol generates a new character every day and auctions it off. This slow release drip funnels attention to the DAO's latest PFP and creates an ongoing stream of ETH funding via NFT sales.

I love seeing people experiment with this general model, because the reality is it's readily adaptable and a frontier way to support new independent experiments.

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William M. Peaster

1071 posts

William M. Peaster, Senior Writer, has been with Bankless since January 2021. Immersed in Ethereum since 2017, he covers the onchain frontier with a particular interest in art, games, and other culture apps. He has a background in creative writing and writes fiction in his free time.

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