# The Pudgy Penguins Comeback Story With Luca Netz

*Author: Ryan Sean Adams, Dave Freiburger*
*Published: Feb 15, 2024*
*Source: https://www.bankless.com/podcast/the-pudy-penguins-comeback-story-with-luca-netz*

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Today on the show we're joined by Luca Netz, the new owner of Pudgy Penguins. 
Luca walks us through his story of how he got here, from a less than ideal childhood, to a full blown NFT empire. 

In addition to a massive new deal with Walmart, he also lays out the case for why he thinks the bright future for Pudgy Penguins has only just begun.

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## TIMESTAMPS
00:00:00 Start

00:07:36 Intro To Luca

00:11:09 Building an NFT Brand

00:17:00 Deciding to Buy Pudgy Penguins

00:19:43 Earning the Money For The Purchase

00:23:35 What Did Luca Actually Buy?

00:26:03 The Masterplan

00:30:44 Post-Buy Learnings

00:38:57 First Steps Of Action

00:43:03 Licensing

00:45:46 Royalties

00:50:19 Walmart Deal

00:59:33 What's Different About Web3

01:03:54 Managing Expectations

01:09:43 Pudgy World

01:16:01 zk Sync

01:18:19 Lightning Round

01:22:59 Wen Flip Apes?

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## RESOURCES

Luca Netz:

[https://twitter.com/LucaNetz ](https://twitter.com/LucaNetz)

Pudgy Penguins:

[https://pudgypenguins.com/ ](https://pudgypenguins.com/)
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