# Rodeo's Big Bet

*Author: Bankless*
*Published: Apr 19, 2025*
*Source: https://www.bankless.com/fr/read/rodeos-dollar-bet*

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   Rodeo's Big Bet
  

  
  Published on Apr. 19, 2025

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      CULTURE ROUNDUP
    
    
  
  
    
  Rodeo's Big Bet on Dollars
  

  

 

[![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/04/image---2025-04-18T194713.907-1.png)](https://www.bankless.com/metaversal)[**Rodeo**](https://rodeo.club/)**, one of the more promising onchain culture apps on Base, just made a significant shift: it’s **[**dropping ETH pricing**](https://x.com/rodeodotclub/status/1913241792448692423)** in favor of dollar-denominated credits. **

Collecting a post there now costs a flat $0.25, rather than 0.0001 ETH.

> Rodeo now runs on dollars! 💵This dramatically simplifies the Rodeo user experience. 🪄1. Prices are stable.2. Everyone in the world understands what a dollar is.3. You can talk about Rodeo without needing to explain crypto.This is a huge unlock. I explain why below. ⬇️ [pic.twitter.com/uG9xFNLhGs](https://t.co/uG9xFNLhGs)— kayvon (@saturnial) [April 18, 2025](https://twitter.com/saturnial/status/1913245307904938426?ref_src=twsrc%5Etfw)

The reasoning makes sense. Rodeo is already laser-focused on streamlined UX, e.g. one-tap collecting and logins via email or Instagram. And ETH introduces friction, math, and volatility when onboarding *non-crypto* users. 

In contrast, dollars are stable and universally understood—important traits for an app that wants to feel like Instagram but run onchain.

![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/04/image---2025-04-18T185927.074.png)Some crypto-native users might wince at the “no crypto bullshit” marketing here, to be sure, and there are fair questions about how dollar pricing fits into the broader composability of the onchain ecosystem. 

Yet the tradeoffs seem worth exploring. Rodeo isn’t a DeFi app—it’s trying to build a social network for creativity. In that context, UX simplicity is arguably the most important thing to hone in on. 

Rodeo is still onchain, of course. This shift is just an attempt to better mask complexity so users can focus on their content. It’s a bet that better UX will lead to broader adoption, and in that sense, it’s a valuable experiment worth keeping an eye on!

## ***Other news this week***...

### 
**📰 General news**
- **Reservoir **[is sunsetting its NFT API](https://x.com/reservoir0x/status/1912207186941313091)
- **SHILLR** [introduced Runtime, its new creative studio](https://x.com/runtimeonline/status/1911812791985672344)
- **Vitalik: An Ethereum Story** [is now available on Apple TV and Amazon Prime](https://x.com/ljxie/status/1912926650896994764)[
](https://twitter.com/punksOTC/status/1798093880711155918)

### **🎨 Cryptoart**
- **Sarah Meyohas** [released her Infinite Petals collection](https://x.com/SarahMeyohas/status/1912222755178836011)

### **🏆 Digital collectibles**
- **Anime.com** [unveiled its new anime database](https://x.com/Zagabond/status/1912213161945829693)
- **CyberKongz** [announced its SEC investigation was closed](https://x.com/CyberKongz/status/1912152774399184998)
- **Moonbirds** [released its Community Story Guide](https://x.com/moonbirds/status/1912536501071778280)
- **Pudgy Penguins** [announced a collaboration with Lotte](https://x.com/pudgypenguins/status/1913010942096421332)

### **🎮 Decentralized gaming**
- **MegaETH** [introduced Crossy Fluffle, a real-time onchain game](https://x.com/megaeth_labs/status/1913249693196599615)
- **Treeverse** [launches Season 1 gameplay today](https://x.com/TheTreeverse/status/1912477894468665435)
- **Wolf Game** [is halting its 2.0 release](https://x.com/wolfdotgame/status/1911856373215993924)

### **📱 Onchain social**
- **Bonsai** [released its Smart Media suite](https://x.com/onbonsai/status/1912189985341526340)
- **Farcaster **[launched its Snapchain data network](https://x.com/varunsrin/status/1912659043325472819)
- **Warpcast** [may rebrand to Farcaster](https://warpcast.com/dwr.eth/0xbb2ee1c4)
- **Zora** [added support for text posts](https://x.com/js_horne/status/1913013252008583677)

### **🪙 Memes & NFTfi **
- **ApeCoin **[migrated its NFT staking rewards to ApeChain](https://x.com/apecoin/status/1912173891868402014)
- **OpenSea** [added support for Solana token trading](https://x.com/opensea/status/1911911008794460360) and [crosschain minting](https://x.com/opensea/status/1912612391239422238)

### 🌐** Virtual worlds**
- **Decentraland** [announced its latest wearables contest winners](https://x.com/decentraland/status/1911111778223669626)

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