# Onchain Attention Machine *Author: Bankless* *Published: May 28, 2025* *Source: https://www.bankless.com/fr/read/onchain-attention-machine* --- [![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/02/image---2025-02-20T173226.225.png)](https://www.bankless.com/sponsor/uniswap-extension-1719068020?ref=read/a-new-onchain-attention-machine&email=true) Onchain Attention Machine Published on May 28, 2025 [ View in Browser ](https://www.bankless.com/metaversal) --- [**Sponsor: Uniswap Labs**](https://www.bankless.com/sponsor/uniswap-extension-1719068020?ref=read/a-new-onchain-attention-machine&email=true) — Unichain is live! Bridge & swap with Uniswap Labs' web app or wallet. [Swap Today](https://www.bankless.com/sponsor/uniswap-extension-1719068020?ref=read/a-new-onchain-attention-machine&email=true) .  .  . ANALYSIS A New Onchain Attention Machine Bankless Author: [ William M. Peaster](https://x.com/wmpeaster) [![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/05/image---2025-05-28T135709.866-2.png)](https://www.bankless.com/read/a-new-onchain-attention-machine)**My favorite NFT project is **[**Nouns**](https://nouns.wtf/)**. One reason why is its innovative "one Noun, every day, forever" auction system. ** Instead of dropping a 10k PFP collection at once, the Nouns protocol generates a new character every day and auctions it off. This slow release drip funnels attention to the DAO's latest PFP and creates an ongoing stream of ETH funding via NFT sales. I love seeing people experiment with this general model, because the reality is it's readily adaptable and a frontier way to support new independent experiments. That's why one newer project on Base recently caught my eye, [**qrcoin.fun**](https://qrcoin.fun/), as it's an interesting new riff on daily onchain auctions. [![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/05/image---2025-05-28T132534.801.png)](https://qrcoin.fun/auction/84)*[via qrcoin.fun](https://qrcoin.fun/auction/84)* Spearheaded by [JAKE](https://x.com/0FJAKE)—an artist, writer, and the creator of [Base Colors](https://www.basecolors.com/)—the qrcoin platform centers around a single, permanent QR code. Each day the highest bidder chooses where the QR resolves for the next 24 hours, then the cycle repeats. By using *one *QR, the distribution itself here is shared infra. Everyone who pastes the code anywhere, online or IRL, boosts future winners. This new onchain attention machine has been running for nearly 3 months already and has had [more than 80 winners](https://qrcoin.fun/winners) so far. The latest winner, the vibecoding platform Ohara, used the QR code to plug its [new app coin launcher system](https://x.com/tryoharaAI/status/1925643998279966730). Another recent example is Noice, which [highlighted its Farcaster profile](https://farcaster.xyz/noiceapp) and 5x'd its followers in one day. Tokens connected with auction winners have pumped, too. > it's hard to determine causality, but we've been seeing this consistently since we started driving serious attention.first [$noice](https://twitter.com/search?q=%24noice&src=ctag&ref_src=twsrc%5Etfw) by [@noicedotso](https://twitter.com/noicedotso?ref_src=twsrc%5Etfw), then [$AIN](https://twitter.com/search?q=%24AIN&src=ctag&ref_src=twsrc%5Etfw) by [@AInalyst_](https://twitter.com/AInalyst_?ref_src=twsrc%5Etfw), and now $HELLOWORLD by [@helloworld_base](https://twitter.com/helloworld_base?ref_src=twsrc%5Etfw) they didn't even link to the token, just a tweet without mention [pic.twitter.com/1xI93mVrzg](https://t.co/1xI93mVrzg)— qrcoin.fun (@qrcoindotfun) [May 28, 2025](https://twitter.com/qrcoindotfun/status/1927785399054651627?ref_src=twsrc%5Etfw) Joining in is simple. You can sign up with an email on qrcoin and place bids via credit card or Apple Pay, *or *you can connect your wallet and place USDC bids on Base. If you're outbid, your payment automatically gets refunded to you. Three weeks ago, winning bids were going for around $50, while the past three auctions have all gone for +$1,400 as interest around the platform has grown. Part of this growth has been spurred by [qrcoin's Farcaster Mini App](https://farcaster.xyz/miniapps/cmHEZhAwO_dW/qr), which has over 23,000 downloads and counting. It's definitely a great place to reach active onchain users, as evidenced by Farcaster Pro [selling +10k premium memberships](https://x.com/dwr/status/1927549723537297503) in just a matter of hours yesterday. This is a scene of power users, and qrcoin's been making the most of that with compounding results so far. [![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2025/05/image---2025-05-28T120031.238.png)](https://farcaster.xyz/miniapps/cmHEZhAwO_dW/qr)*[via Farcaster](https://farcaster.xyz/miniapps/cmHEZhAwO_dW/qr)* Plus, Farcaster's a great testing ground for iterating in general. For instance, qrcoin is currently experimenting with sending tips using its native [$QR token](https://www.geckoterminal.com/base/pools/0xf02c421e15abdf2008bb6577336b0f3d7aec98f0) to anyone [who views the latest auction winner](https://x.com/qrcoindotfun/status/1927781922446385453) within its Farcaster Mini App, all programmatically. My bottom line, then, is this is a cool up-and-coming project. And as far as the future goes, qrcoin plans to get its QR code into as many digital and physical spaces as possible. So far, they've *also *used a portion of their auction revenues to conduct [$QR](https://farcaster.xyz/~/token/QR) buybacks, so keep an eye on if these continue. All that said, I think what's most interesting to me here is [the win-win reflexivity that's possible](https://x.com/qrcoindotfun/status/1927776720930701458). Auction winners drive attention to qrcoin, and qrcoin drives attention to auction winners, 'round and 'round. If JAKE can keep this flywheel spinning—and keep layering in clever $QR incentives—this QR code experiment *could *become the Base ecosystem's biggest billboard. Keep it on your radar accordingly. [Bookmark on Bankless](https://www.bankless.com/read/a-new-onchain-attention-machine) ---