# The Consumer Chain

*Author: Bankless*
*Published: Dec 18, 2024*
*Source: https://www.bankless.com/es/read/the-consumer-chain*

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[![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2024/12/image---2024-12-18T124933.010.png)](https://pro.kraken.com/)

  

   The Consumer Chain
  

  
  Published on Dec. 18, 2024

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  View in Browser

](https://www.bankless.com/metaversal)
 

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      CULTURE NEWS
    
    
  
  
    
  ENS Chooses Linea
  

  

 

[![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2024/12/Group-14--70-.png)](https://www.bankless.com/metaversal)- 🔗 **ENS Partners with Linea for Namechain.** The Ethereum Name Service (ENS) announced that it's developing its Layer 2 network, Namechain, using Linea's [zkEVM technology](https://www.theblock.co/post/331357/ens-picks-linea-to-develop-namechain-layer-2-network) stack.
- 🐧 **Pudgy Penguins $PENGU Airdrop Launches. **The new ecosystem token [launched on Solana](https://decrypt.co/297131/pudgy-penguins-release-pengu-solana-airdrop) yesterday, quickly becoming the 68th-largest crypto with a $2.25 billion market cap. 
- 🌐 **Lens Raises $31M to Propel SocialFi Scene. **The onchain social network just closed a [$31 million funding round](https://www.lens.xyz/news/lens-closes-31-million-strategic-raise) led by Lightspeed Faction to accelerate its SocialFi ecosystem. 

.  .  .

 
  
    

   ANALYSIS

  
  
    
   
The Consumer Chain: Getting Ready for the Abstract L2
  
  
   
     
     Bankless Author: 
     
      [
       
       William M. Peaster](https://x.com/wmpeaster)
     
    
 

[![](https://storage.ghost.io/c/e4/b7/e4b77544-5a37-4f0b-8824-8440aa348476/content/images/2024/12/image---2024-12-17T205941.035-2.png)](https://www.bankless.com/read/consumer-chain-abstract-l2)**Slated to launch in January 2025, Abstract is one of the big new contenders in Ethereum's Layer 2 landscape**. 

Backed by the team behind the Pudgy Penguins and with bold ambitions to become crypto's go-to destination for betting, gaming, onchain social, and beyond, Abstract’s team is doubling down on UX and innovation.

In today’s post, I’ll explore what makes Abstract unique, its key features like native account abstraction and Panoramic Governance, and some upcoming projects that are launching shortly on the L2. 

*If you’re curious about what the future of consumer crypto could look like, read on to dive into Abstract’s big bet*! 👇

[Read the full analysis](https://www.bankless.com/read/consumer-chain-abstract-l2)
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