# MicroStrategy Stock Hits ATH Thanks to Bitcoin Surge

*Author: William M. Peaster*
*Published: Nov 12, 2024*
*Source: https://www.bankless.com/de/microstrategy-stock-ath*

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MicroStrategy (MSTR), the largest publicly traded corporate holder of bitcoin, just hit [a new stock high of $350](https://www.theblock.co/post/325613/microstrategy-stock-hits-new-all-time-high-of-over-340-following-historic-bitcoin-rally) yesterday, as BTC surged to new all-time highs.

## What's the scoop?
- The MSTR spike marks a long-awaited milestone, surpassing the firm’s previous $333 ATH set back in March 2000—trough to peak took more than 24 years. 
- MicroStrategy’s stock boom follows the firm’s latest bitcoin buying spree, with an added 27,200 BTC acquired, pushing its total holdings to 279,420 BTC.
- MSTR’s single-day trading volume reached an unprecedented $12 billion—six times the volume of major stocks like JP Morgan and General Electric, as noted by Bloomberg’s Eric Balchunas. 

## Bankless take:
MicroStrategy is now decidedly in the spotlight as a crypto-focused giant thanks to CEO Michael Saylor's repeated doubling down on bitcoin when other traditional companies wouldn't. Additionally, this strategy highlights a growing institutional focus on bitcoin as a strategic asset. MicroStrategy may have popularized this approach first, but more mainstream majors are undoubtedly on the way.

> Microstrategy with a record $12b in volume today, about 6x what [$JPM](https://twitter.com/search?q=%24JPM&src=ctag&ref_src=twsrc%5Etfw) or [$GE](https://twitter.com/search?q=%24GE&src=ctag&ref_src=twsrc%5Etfw) traded just for some context [pic.twitter.com/hySxcr3bOK](https://t.co/hySxcr3bOK)— Eric Balchunas (@EricBalchunas) [November 11, 2024](https://twitter.com/EricBalchunas/status/1856079666873806882?ref_src=twsrc%5Etfw)